QSR Field Marketing Vet, Luis Caballero, Named President of New Firm FORT WORTH, TEXAS (October 29, 2008) – Luis Caballero, partner and President of Matador, a Latino communications firm, announced today that the firm has opened its doors to provide “killer” new strategies for marketers currently targeting – or those seeking to tap – the [...]

There once was a time, way back in the 80s and early 90s when a major national brand could just plant its flag in the middle of the Hispanic community – via television, radio, and other vehicles – and the Latino Consumer Market would flock to it in droves! Not any more, mi amigos! The [...]

By Sandra Baker, Fort Worth Star Telegram FORT WORTH — Luis Caballero wants to improve and change the way advertisers market goods and services to the local Hispanic community. Armed with nearly 20 years of corporate-marketing and advertising-agency experience, he recently launched Matador Marketing Group in Fort Worth. Allen Wallach and Andrew Yanez, principals of [...]