Immigration Slips as a Top Priority 1.15.2009 by Mark Hugo Lopez, Associate Director and Gretchen Livingston, Senior Researcher PEW HISPANIC CENTER Report Materials  Complete Report A year and a half after a lengthy, often rancorous debate over immigration reform filled the chambers of a stalemated Congress, the issue appears to have receded in importance among [...]

January 12 2009

By: Sara Holoubek

This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population. According to the Pew Hispanic Center, most regions of the US are experiencing a growth in Latino population, a population that Global Insight’s Hispanic Market Monitor says has a disposable income that is growing 8% per year. As a result, multiple firms are ramping up their efforts to better serve and better reach this audience online.

Agencies with US Hispanic compe­tencies welcome improvements to the consumer experience and the targeting products. The launches are timely, accord­ing to Maria Lopez-Knowles, SVP for MRM Worldwide. MRM has invested in a second-generation Hispanic practice.

“This market has come of age,” said Lopez-Knowles, “Of the 23 million online Hispanics, they spend more time online than non-Hispanics and are likely to own a home, be better educated and be wealthier than their offline Hispanic counterpart.”

This is why Terra made a significant investment in its US-based Latino pres­ence from a consumer perspective.

“These are the early adopters with the latest technology,” said Terra USA CEO Fernando Rodríguez. Terra had recently announced a major redesign of the portal that took place on January 7. Dubbed “The Atom Project,” the new look and feel offers a highly interactive experience.

“We are building a new Internet expe­rience,” said Fernando Madeira, general director of Terra Latin America. “Terra will become the natural destination to find out what is happening around the planet, anywhere people are.”

Terra also recently launched EZTar­getMedia, an ad network that reaches its network of 30 million users. The launch is an affirmation of the growth of both the US-based and Latin American markets.

“The ad network model has proven to be a serious business,” said German Herebia, regional online advertising sales director with Fox International Channels.

Another recent launch is Yahoo Publici­dad, a resource for online advertisers look­ing to better target US Hispanics. Armando Rodriguez, senior director of Global Partner Solutions for Yahoo, said that marketers can “see industry data including Internet usage figures worldwide and by country.”

Source: DM News

January 12 2009 By: Sara Holoubek This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population. According to the Pew Hispanic Center, most regions of the US are experiencing a growth in Latino population, a population that Global Insight’s Hispanic Market Monitor says has a disposable income [...]

January 8, 2009 by Patricia Graham and Jannet Torres   Many people can tell you that the U.S. is now the fourth-largest Spanish speaking country in the world — with Hispanics accounting for 15% of the population. But, for our money, the more insightful statistic is that Latino population growth in the new century has come [...]

Like the U.S. population as a whole, Latinos are feeling the sting of the economic downturn. Almost one-in-ten (9%) Latino homeowners say they missed a mortgage payment or were unable to make a full payment and 3% say they received a foreclosure notice in the past year, according to a new national survey of 1,540 [...]

By Sharon Roznik Ramon Rios hopes misconceptions about Hispanics and Latinos living in Fond du Lac will be exposed and then disposed of during “Hola!,” a four-part cultural series that begins Thursday, Jan. 8, at the Fond du Lac Public Library.  “There exists imaginary lines, imaginary boundaries, and that is what I experienced in Milwaukee, [...]