by R. Thomas Umstead
While most cable operators offer some form of ethnically-targeted tier of linear networks and content, they are increasingly turning to video on demand to attract and retain multicultural subscribers.
Using a mix of fee-based and free on-demand content, Comcast, Cox Communications and Time Warner Cable are targeting language-specific and ethically tinged VOD packages [...]

By Laurel Wentz
U.S. Hispanic consumers are more optimistic about their financial future than non-Latinos, but the recession is sharply eroding Hispanics’ traditional brand loyalty and fondness for advertising.
Just 31% of Hispanics surveyed this year said that “Advertisements help me decide what to buy,” a 16% drop from the number of respondents who agreed with that [...]

by Christina E. Rodriguez  
Lance Rios didn’t feel out of place growing up in a predominantly Puerto Rican neighborhood on the west side of Cleveland, Ohio. But moving with his family to Lakewood, when he was in high school, was another matter. Not knowing any other Latinos in this city located 10 minutes from downtown Cleveland, [...]

by Jose Villa
As the breakout research report written by Morgan Stanley’s teenage intern-turned-analyst Matthew Robson showed this month, marketers are very interested in understanding the youth market. This fascination with the teen market also carries over to the world of Hispanic advertising and rightfully so. According to the U.S. Census Bureau, Hispanic youth represent 20% [...]

By Ray Garza
Earlier this year, I was invited to what was a very lovely business luncheon with some very bright business executives from a very prominent retail organization.
The reason for the invitation was that this retail company not only wanted to ask for some marketing advice about the Hispanic market, it also wanted to share [...]

by Lauren Romero
For nearly a decade, even those most savvy about marketing to U.S. Latinos have applauded the “acculturation” approach to Latino consumer segmentation. Latino marketers have adopted it for its general relevance, especially in certain categories; for its indisputable link to Spanish language usage; and most of all, for the miraculous awareness and consensus [...]

Source: The Economist 
At the age of 34, Julian Castro has pulled off a remarkable feat. On May 9th, without even the need for a run-off, the polished young lawyer won the race to become mayor of San Antonio, the largest Hispanic-majority city in America and the seventh-biggest city in the entire country. He joins Antonio Villaraigosa, [...]

Source: Home Textiles Today
Hispanics are more inclined to “live for today because tomorrow is uncertain” – an attitude that translates to and explains the ethnic group’s tendency to spend more on big-ticket items, like home entertainment, than the general market.
This and other insights about current Hispanic consumer trends were shared today during a webinar presented collaboratively [...]

The Spanish-language sector increased by 3%, posting gains across every major product category… 
Even as the U.S. gears up for a formal census expected to validate the size and scope of its Hispanic population, advertisers are way ahead of the learning curve. While 2008 national TV advertising grew at a slower rate than prior years, the [...]

The bleak news about the health of global advertising just won’t stop.
ZenithOptimedia yesterday slashed its 2009 forecast for a second time since December 2008, when it predicted statistically flat planetary growth.
Now, it predicts the world’s total advertising dollars, Euros, pounds and yen to drop by 8.5 percent from 2008. The sharpest cuts were seen in the [...]