by Gavin Johnston
In the last few years, we have witnessed growth in Hispanic marketing. This is sometimes a well-developed plan and, at other times, it is something of a short-sighted one. In both cases, however, the definition of the Hispanic customer is often one dimensional.
Even as we’ve witnessed the growth in interest on the part [...]

It has taken an Ireland-based research firm to draw attention to something that multicultural advertising executives have known for some time: advertisers are pulling money out of traditional and new black media and plowing it into Hispanic ad budgets.
The result could be a double whammy for black media outlets that are already struggling with the [...]

Based on data from the Pew Internet & American Life Project, consumption of mobile content shows significant variation among ethnic groups.
According to Pew’s “Wireless Internet Use” report, 32% of all US consumers ages 18 and older have accessed the mobile Internet. Penetration was up 8 percentage points over 2007.
eMarketer estimates 26.3% of mobile phone subscribers [...]

 BY ARMANDO ROGGIO
The Hispanic community is one of the fastest growing online consumer segments in the U.S. It represents some 11 percent of the total U.S. online market and it is, therefore, an important segment for ecommerce marketers to consider.
According to comScore, an Internet trend tracking firm, the U.S. Hispanic online population reached 20.3 million in February [...]

English-speaking Hispanics have made impressive gains in their use of mobile Internet, according to a study by the Pew Internet & American Life Project.
Between 2007 and 2009, the percentage of English-speaking Hispanics who reported going online via handheld device on a typical day climbed from 18% to 29%. African Americans registered an even bigger increase, [...]

by Juan Tornoe
“What race are Hispanics?” This, along with “Mexican stereotypes” is one of the phrases that generate a more-than-decent amount of traffic to my blog. Looking at it from the inside out, it is a somewhat nonsensical question, but if I put myself in the shoes of the average non-Hispanic American, I can somewhat understand where they [...]

There are few things a Hispanic marketing executive and an attorney have in common.
Yet when it comes to advice on how those in the legal world can weather the recession and come of out it stronger than ever, the CMO or brand manager seeking growth with Latino consumers better listen up.
“The specific challenges between a [...]

By Dr. Lino García Jr.
Bordered by the Pyrenees Mountains with France and north of the Strait of Gibraltar lies a tract of land known as the Iberian Peninsula.
Spain and Portugal, part of that peninsula, endured centuries of invasion by different ethnic groups, so it is no wonder that the Spanish (or Castilian) language developed a [...]