Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to  a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation. Daily newspaper usage dropped 4.1% and TV usage dropped 3.6%, while radio usage increased 2.9% and [...]

BY DAN MACSAI see graphs @ http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter If I wanted make sure this post did not go viral–according to the standards put forth by Hubspot viral marketing scientist Dan Zarrella in “The Science of Retweeting”–I could promote it on Twitter by posting something like this: was bored watchin the game on tv and saw this thing [...]

Attitudes Meet Algorithms in Sentiment Analysis BY KEVIN RANDALL This is the marketer’s and researcher’s dream. Reconciling the natural tensions that challenge and befuddle brand planning: Feelings & Facts Sentiments & Statistics Qualitative & Quantitative Focus Groups & Surveys Subjective & Objective Why & What Art & Science I’ll admit, when I first heard about [...]

By Barry Abisch Hispanic Heritage Month begins with a history lesson. It is not by accident that the month starts on the 15th day of September, rather than, more conventionally, on the first. Sept. 15 is independence day in five Spanish-speaking nations: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. (Mexico and Chile also celebrate [...]

  by Christine Huang  Listing: Blue Chip company seeks experienced Online Community Manager/Social Media Strategist/person who understands the Internet to develop company’s integrated marketing initiatives across new media channels. S/he will be responsible for monitoring Twitter, making a Youtube channel, adding friends on Facebook, and managing intermittent “blogger outreach”. 3+ years experience in updating status [...]

By Cesar M Melgoza One of the most common mistakes made by American grocers and other retailers is when they ass-u-me that Hispanic (Latino) consumers are downscale shoppers. Although Hispanics tend to have lower income levels than Non-Hispanic White households, the amount they spend on groceries and other products is actually greater than that of [...]

  by Roy Ortega The power and influence of Spanish-language media is undeniable. According to Forbes Magazine, Spanish-language media in the U.S. continues to boom with a broadcast market that has grown from about 200 television stations six years ago to more than 350 today. Spanish language print circulation has been growing steadily in the [...]