Archive for October, 2009

Mobile revolution helps Hispanics

By HIRAM “ART” CONTRERAS
The Hispanic Institute and Mobile Future recently released an in-depth report on mobile broadband’s impact on the Hispanic community. The study, Hispanic Broadband Access: Making the Most of the Mobile, Connected Future, outlines developing opportunities made possible by Hispanic Americans’ adoption of mobile technology.                       
Today, Hispanics are second only to African-Americans in [...]

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How Street-Level Product Interaction Can Boost Your Brand With Latino Consumers

Hispanic Market Weekly

On a sweltering Columbus Day in Miami Gardens, Florida, it was the General Motors brand GMC that sought to provide a little cool to fans of the New York Jets and Miami Dolphins.
Making sure at least one Spanish-speaking representative was on hand to interact with Latinos uncomfortable with using English was an essential [...]

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Keep Your Eye on the Ball

 
by John Gordon
 
I’ve recently become addicted to tennis. I was glued to the television during the US Open and try to play every chance I get. Originally I was forced to play by my wife, who needed someone to practice with, and my son who at the age of 9 has decided he wants to [...]

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5 rules for marketing in niche social networks

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Cutting through the clutter
As with all wildly popular trends, social networks aren’t immune to consumer backlash and burnout. And we’re increasingly beginning to see such trends emerge in the land of social media. The clutter of information and features on the big social networks — Facebook, MySpace, Bebo, and others — has become too much [...]

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