http://thebullfight.com Just another WordPress weblog Tue, 13 Oct 2009 16:30:01 +0000 http://backend.userland.com/rss092 en By HIRAM “ART” CONTRERAS The Hispanic Institute and Mobile Future recently released an in-depth report on mobile broadband's impact on the Hispanic community. The study, Hispanic Broadband Access: Making the Most of the Mobile, Connected Future, outlines developing opportunities made possible by Hispanic Americans' adoption of mobile technology.                        Today, Hispanics are ... http://thebullfight.com/archives/986 Hispanic Market Weekly On a sweltering Columbus Day in Miami Gardens, Florida, it was the General Motors brand GMC that sought to provide a little cool to fans of the New York Jets and Miami Dolphins. Making sure at least one Spanish-speaking representative was on hand to interact with Latinos uncomfortable with ... http://thebullfight.com/archives/981   by John Gordon   I’ve recently become addicted to tennis. I was glued to the television during the US Open and try to play every chance I get. Originally I was forced to play by my wife, who needed someone to practice with, and my son who at the age of 9 ... http://thebullfight.com/archives/976 Cutting through the clutter As with all wildly popular trends, social networks aren't immune to consumer backlash and burnout. And we're increasingly beginning to see such trends emerge in the land of social media. The clutter of information and features on the big social networks -- Facebook, MySpace, Bebo, and others ... http://thebullfight.com/archives/973 Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to  a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation. Daily newspaper usage dropped 4.1% and TV usage dropped 3.6%, while radio ... http://thebullfight.com/archives/962 BY DAN MACSAI see graphs @ http://www.fastcompany.com/blog/dan-macsai/popwise/report-nine-scientifically-proven-ways-get-re-tweeted-twitter If I wanted make sure this post did not go viral--according to the standards put forth by Hubspot viral marketing scientist Dan Zarrella in "The Science of Retweeting"--I could promote it on Twitter by posting something like this: was bored watchin the game on tv and saw ... http://thebullfight.com/archives/955 Attitudes Meet Algorithms in Sentiment Analysis BY KEVIN RANDALL This is the marketer's and researcher's dream. Reconciling the natural tensions that challenge and befuddle brand planning: Feelings & Facts Sentiments & Statistics Qualitative & Quantitative Focus Groups & Surveys Subjective & Objective Why & What Art & Science I'll admit, when I first heard about Google, Facebook, and Nielsen studying, decoding ... http://thebullfight.com/archives/948 By Barry Abisch Hispanic Heritage Month begins with a history lesson. It is not by accident that the month starts on the 15th day of September, rather than, more conventionally, on the first. Sept. 15 is independence day in five Spanish-speaking nations: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. (Mexico and ... http://thebullfight.com/archives/944   by Christine Huang  Listing: Blue Chip company seeks experienced Online Community Manager/Social Media Strategist/person who understands the Internet to develop company's integrated marketing initiatives across new media channels. S/he will be responsible for monitoring Twitter, making a Youtube channel, adding friends on Facebook, and managing intermittent "blogger outreach". 3+ years experience ... http://thebullfight.com/archives/941 By Cesar M Melgoza One of the most common mistakes made by American grocers and other retailers is when they ass-u-me that Hispanic (Latino) consumers are downscale shoppers. Although Hispanics tend to have lower income levels than Non-Hispanic White households, the amount they spend on groceries and other products is actually ... http://thebullfight.com/archives/934